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    International Women's Day

    In celebration of International Women’s Day, Foot Locker has teamed up with five female creatives to share their perspective on how female empowerment has shaped their view of the world. Their work is a powerful tribute to all women out there. So today we celebrate something we have known for years, long before Beyoncé sang about it: Girls run the world. Happy International Women’s Day!

    All the in's and out's on Fashion Week with NAYVA

    Meet your favourite new girl gang, NAYVA. With their show on Kyra TV, Angel, Faith, Esme and Jasmine are on a mission to break down barriers in fashion and beauty. To celebrate Foot Locker’s association with Fashion Week, the girls headed out to the three Fashion Weeks to hunt for the most fire ‘fits and captured it in three Instagram takeovers. Let’s dive a bit deeper into NAYVA and crack their style code with our quick-fire questions.

    Reebok backs it up with Grammy winner Cardi B 

    When Cardi B raps ‘’I’m the queen of talking s*** and then I’m backin’ it up’’, she means it. After being the first female Grammy winner of ‘Best Rap Album’, she’s now the face of the Reebok Aztrek collection. Reebok shares a lot of the same values. The brand loves nothing more than taking risks and stands boldly behind those who do the same. “Cardi is much more than a rapper” according to Reebok, “She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into, and she’s reached the top by following nobody’s path but her own.” 

    Reebok has resurrected the classic Aztrek sneaker, continuing the love affair with the dad shoe, a trend that doesn’t look like it will die down anytime soon. The chunky silhouette features everything we love about 90’s footwear, like its thick sole and playful design. The Reebok Aztrek has established itself as a true winner, much like Cardi. Okurrr!

    Nike’s Air Max 720: the future of lifestyle footwear

    Nike never fails us when it comes to unveiling cool silhouettes in colorways our sneaker rotation desperately needs, and the latest Air Max 720 release is no exception. The Swoosh’s Air Max division takes a big leap into the future with this drop. Designed for casual wear, this drop utilizes the tallest-ever air bag. The 360-degree Air unit rounds off the futuristic look of the AM 720. The shoe is uniquely engineered for steps rather than strides, for all-day wear.

    Nike draws parallels to the organic movement of energy, channeling some of nature’s most inspiring natural phenomena. From sunrise and sunset to eclipses, the northern lights and more. In addition, the Air Max 720 boasts a greener footprint. More than 75% of its construction is composed from recycled materials. Kudos on that, Nike! Are you going to cop them?

    Your go-to sneaker for spring: adidas Sleek

    All signs point to spring and of course, adidas has got you covered. The latest Sleek collection steps out in four unique colorways, just in-time for our favorite season. Each design is derived from the adidas OG tennis sneaker form and revived in a collection where court meets colour. The result is a four-model release that offers the versatile aesthetic of the Sleek silhouette in a variety of styles. 

    The drip with this collection is real and will make sure you look, well… sleek! Dress for the season by adding colour and life back into your wardrobe. Spring, we’re soooo ready for you!

    You do you with the PUMA NOVA

    PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman who’s rocking a bold, unapologetic style. Fusing classic 90’s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. This chunky sneaker can transition effortlessly from the gym to the street giving off dad shoe vibes.

    Sometimes you find combinations in life that are simply a match made in heaven. Chicken & Waffles on a Sunday morning. Jay Z and Beyoncé. And then you have PUMA and power women. PUMA has been on a roll lately when it comes to female empowerment. Worn by #DOYOU Ambassador Cara Delevingne, the NOVA makes a statement and inspires other women to go out and kill it.

    This V-day is all about women that came to slay

    Guess who wants to be your Valentine? You. For the women who don’t care about chocolates or roses. Where only kicks will do the trick, knowing that true love comes in pairs. Why wait for a man to buy you sneakers, when you know you can do that yourself? Foot Locker knows that the devil is in the details, so we’re offering loving updates on classic silhouettes. For the brave and daring women who came to slay. 

    Put yourself first with the Stan Smith Valentine’s edition, Converse ‘Love The Progress’ or the PUMA RS that spreads one of the most important messages of this V-day: Je m’aime! These sneakers pack enough GRL PWR to keep you feeling confident, sexy and cool all day errday. Make sure you stroll in on Valentine’s like the fierce female you are, because who needs a man anyway? Not you sweetheart, not you.

    A one-way ticket to the 90’s

    Fashion is going through a resurgence of 90’s influence. The decade was a breeding ground for iconic clothing styles from flannel and crop tops to logo-mania. The trend takes us on a trip down memory lane reliving one of the most iconic fashion decades of all time.

    Sneaker culture and the 90’s go together like Salt-N-Pepa : it’s an iconic duo. Streetwear entered the mainstream and that’s just one of the reasons we took this decade to our hearts. For the ladies, just finish your outfit with a scrunchie (because what screams 90’s more than a scrunchie?) and you’re good to go. For the men, the silhouettes are loose and oversized since casual dressing dominated the era.

    This collection immediately transports you back to the 90’s. Getting nostalgic? Just wait until you’ve seen our brands…

    Foot Locker becomes official supplier of the League of Legends European Championship

    The League of Legends European Championship (LEC) 2019 spring season is the first season of Europe's rebranded professional LEC league and Foot Locker will be bringing the heat to their Berlin based studio in the coming months. League of Legends is a fast-paced, competitive online game in which teams of powerful champions, each with a unique design and playstyle, battle head-to-head across multiple battlefields and game modes. The championship series is the preeminent League of Legends Esports league in Europe, comprised of 10 teams who face off against each other.

    As the official supplier and first fashion partner for the 2019 LEC spring & summer season, we will turn up the fashion dial, keeping on-air talent looking sharp. Foot Locker will also equip the Championship’s referees with brand new jerseys, so those watching can expect game pauses to be extra stylish.

    Selena Gomez kicks ass with PUMA x Strong Girl 

    The Selena Gomez ‘Strong Girl’ collection (a play on the singer’s initials) has strength stitched into every piece, both literally and figuratively. The collection is inspired by, and designed for strong girls and women everywhere. This bad-ass collaboration features confident colours and bold silhouettes made to stand out from the crowd.

    Selena has drawn on the legacies of strong women in history to create classic pieces for the girls of today. These girls are strong in their passions, uncompromising in their self-expression and know exactly how they want to leave their mark on the world. That’s why the PUMA collection has so many different styles that appeal to both a strong woman’s personality, as well as her day-to-day needs. Strong women lift each other up. That’s why Selena brought a girl squad of power players to be a part of this campaign. Puma x SG is compassionate, but uncompromising. Fearless, but approachable. So, let your inner strong girl out and get ready to kick ass.

    International Sweatpants Day

    If you’ve been keeping an eye on the style of celebrities like Kanye West and Bella Hadid for the past few months, you will have noticed their love of streetwear-ready sweatpants. To honour our favourite ready-to-wear piece, we’d like to celebrate International Sweatpants Day with you. Because on this day, comfort comes first. 

    Sweatpants are no longer limited to your couch or that lazy Sunday outing. As our wardrobe becomes more casual, the idea of wearing a pair of sweatpants to a dinner becomes less absurd – unless you’re meeting the in-laws, then never wear sweatpants. At Foot Locker, we are all about sweatpants ‘n chill. That’s why we’ve rounded up some sweats that are just as easy to dress up as they are to lounge in.

    Beanie business

    Like Jon Snow would say, winter is here and there’s nothing more important in this cold weather than staying warm. From windy days to never-ending snow – it can be a hard job to look good when the weather is working against you.

    After jackets and cosy hoodies, keeping your head warm should now be your next shopping list priority. Beanies are a cold-weather staple that come in various shapes and sizes. They not only come in quite handy when the temperature is dropping, but also for a lazy hair day. Because let’s be honest, we all have those kinds of days. Up your headwear game now with our styles that are bringing the heat, literally.

    Cool kids on the block

    Cute is so 2018, meet the cool kids on the block!

    Here, the next generation will find everything they need to start building their dream closet. Whether they’re dressing for a playdate, a cuddle session with the dog or want to hit the field with their buddies – they will look cool yet comfy. Add some hot new accessories like chains for a touch of individuality. Born to be stylish, raised to stand out.

    Discover the latest trends and shop the hottest names in our Kids’ Collection.

    New Year’s resolutions for a sneakerhead

    For sneakerheads New Year’s resolutions are on a different level than losing that extra pound or two. Read our resolutions to become the best sneakerhead you can be. 

    Always protect your kicks
    2019 is the year that we fully protect our fresh sneaks and give them the treatment they deserve. 

    Rock, don’t stock
    If you’re guilty of copping a pair that you’ve never worn then this is the year to change all that. They might be super rare, but who cares when they just sit in a box as a collector’s item.

    Get out of your comfort zone
    Whether you’re an avid three stripes collector or love anything with a Swoosh, you might find something you like in uncharted territory. Don’t stick to the same brands.

    Don’t hold back
    You know the saying: Life is short, buy the sneakers. You won’t regret it when your outfit’s killing it later. And make sure you always stay ahead of the game by checking our Release Calendar.

    Gear up for 2019

    With 2018 firmly behind us, most of us are having some introspective bouts of self-reflection and looking back on how we spent the year. This includes things we like about ourselves and the stuff we didn’t like. And hey, there’s nothing wrong with that.

    But the best part of the New Year is that it doesn’t feel like cheating when we wipe the slate clean and start off fresh with setting resolutions. It’s time to get your workouts in and we understand finding motivation can be difficult at times. People all over the world know that making resolutions is the easy part; keeping them is difficult. But with a brand-new set of active gear you’ll be ready in no time. Get the ultimate active look that is guaranteed to gear you up for the New Year, and in the words of Nike: Just do it!

    Get in the mood with velour

    It’s soft, it’s warm and definitely the fabric of this season. Can you guess? Yes, we’re talking about velour. More streetstyle brands are dropping velour pieces and we can assure you, you need them in your life. Whether you’re hopping on a plane to spend your holidays abroad or spending it on the couch with your loved ones: the mood is cosy.

    Velour continues to capture hearts and we definitely fell for it this season! It creates that effortlessly luxurious look and feel without compromising on comfort. The real fashion-forward pack will go for the complete velour-on-velour look, but splashes of velvet here and there can give your outfit a subtle, seasonal update. Whether you choose a low key or full-on velour look, this material adds a touch of glamour when you need it. Perfect for a party, but also for more casual occasions. Choose your faves now and create the velour look that suits you; go velour or go home!

    Time for metallics

    Bring out your heavy metal and switch your all-black silhouette up with some metallic hues for the ultimate glow. If you’re searching for the perfect sneakers to stun at holiday parties, look no further than this gorgeous metallic drop.

    Shimmer and shine in this versatile trend that’s easy to incorporate into your wardrobe. Whether you go for a seasonal staple to update your look or give your feet the gold star treatment: the effect is instantly electrifying. Go for glitzy gold or cool silver and give your outfit an upgrade with these flashes of metallic. One thing is for sure: all that glitters is gold this season.

    Welcome to new heights

    With the nineties resurgence in full swing, these oversized beauties are just as popular as they were two decades ago. We’re talking about platforms, to keep you lifted from the ground. Buffalo London is on a roll this season and they have taken platforms to a new level – literally.

    Stacked shoes beat the need for heels and provide extra space for additional detailing. Perfect to pair with track pants or for going out with a dress. One thing is clear: Platform sneakers are making a comeback and we couldn’t be more excited. Channel your inner Spice Girl now and touch the sky with your 90s platforms.

    It’s so fluffy: Sherpa jackets are here

    As the temperature drops to insane levels, you might feel the urge to snug up under a blanket and watch Netflix all day long. Unfortunately, we can’t all sit around the house for the entire day and most of us have to face the cold at some time. You’ll probably feel like taking your blanket everywhere, we get that. You’ll probably want to introduce a teddy bear style to your wardrobe as well, we also get that, so we’ve got you covered. Are you fur real? Yes, we are. 

    A sherpa jacket is the answer as it’s so seriously fluffy! Don't compromise on style when cold winds are blowing; just throw on one of these cosy pieces. Effortlessly stylish. Ridiculously snug. Do we need to say more? Take your cosy fit to the next level with the best sherpa jackets.

    Sneakerness: bringing sneaker enthusiasts together

    Sneakerness 2018 touched down in Rotterdam over the weekend, and Foot Locker was there to catch all the action. For this winter edition, Sneakerness teamed up with Foot Locker to curate a special Nike Tuned exhibition, a Foot Locker Nail Bar and more… 

    Welcome to the dollhouse: PUMA x Barbie

    Growing up, Barbie was every girl’s childhood best friend. So, it didn’t come as a surprise that everyone has gone gaga over the new exclusive PUMA collaboration. To celebrate the 50th anniversary of the classic Suede, PUMA has partnered with none other than Barbie. Living the dream for over 60 years, Barbie is so much more than just a doll. She’s a global pop culture icon, having spanned six decades and over 200 careers, proof that you can be anything. Even a sneaker designer.

    Everyone loves to play dress up and this new collection inspires fans to do that in life size. Straight out of the Dreamhouse, the capsule collection features two new Suede silhouettes in Raspberry Pink and Black with additional apparel and accessories. Because who doesn’t want to be a Barbie girl in a Barbie world? 

    Interview with Ginney Noa about pins & patches

    Meet Ginney Noa, sneaker enthusiast, fashion muse and accessory lover. Not only does her style steal the spotlight, but she also works hard to spread positive vibes with her blog ginneynoa.com. We’ve got to believe Nike’s tagline ‘The Force is Female’, so that’s why we met up with Ginney to talk sneaks, pins and everything in between.

    Foot Locker Capsule collections

    Welcome to your favourite holiday destination! We proudly present you with the ultimate curated holiday wish list. Foot Locker launches new Capsule collections together with local culture shapers.

    The collaborations include the German boys from the creative studio Sucuk und Bratwurst as well as two musical acts: the Italian trap band Threesome, from Milan and the Parisian rapper Di-Meh. The three acts have each created their own collections that allow Foot Locker to strengthen its connection to youth and sneaker culture.

    The Foot Locker Capsule collections are accompanied by personal music videos. Sucuk und Bratwurst have built a 3D artwork, Di-Meh dared a musical experiment and Threesome even contributed a new track. The Foot Locker Capsule collections will be available online and in select stores from 3 December.

    Rock the neon trend all winter long

    Fashion has recently gotten brighter. A lot brighter. Like, construction vest bright. You might have already spotted these on celebrities like Rihanna and you’ll probably be seeing even more of them this season as they’re all over the runways: yes, we’re talking about neon colours.

    Fluorescent hues are a wardrobe staple for this winter. From Vetements to Balenciaga and more, neon was spotted throughout the men’s and women’s collections. It’s a bold shade, but also a welcome pop of colour amidst the typical muted winter palette. From small accents to full neon outfits, we can’t get enough of the bright colour. To add a punch of bright neon to your winter wardrobe, we’ve selected some hot fluo pieces that you can shop right now.

    Step up your sock game

    Like most sneaker enthusiasts, you typically throw on a pair of ‘invisible’ footsies and call it a day. But now that the weather is seriously turning, there’s an opportunity to elevate your style and keep yourself warm with some equally head-turning socks.

    Socks are the unsung hero of everyday life. It’s not just a matter of style, but also of function, since you can’t rely on ankle socks to keep you warm. If you haven’t put any thought into your sock selection yet this season, then now is the time. Socks are no longer just socks. Without reinventing the wheel, just know that there is a sock for every occasion and type of sneakers. Which is why it’s surprisingly vital to have a reliable selection at the ready. Now that you are in the know, grab the pair you need for your sock drawer!

    DJ Khaled dedicates to music with Beats collaboration

    Designed to celebrate bold artistic expression and the full emotional range of music, Beats and DJ Khaled teamed up together with legendary street artist RETNA. Known for his larger-than-life attitude and hit-making ability, this collab is Khaled’s homage to music.

    The headphones incorporate one of Khaled’s favourite colours, red, which is accented in metallic gold to mimic Khaled’s boldness. The custom artwork comes from the hands of RETNA, a contemporary artist who is known for his expressive artwork and iconic letterforms. Even more iconic is the rallying cry from Khaled, WE THE BEST, adding the finishing touch to this bold Beats edition.

    The Beats Studio3 Wireless – Custom Edition is available in Europe exclusively at Foot Locker. Make a statement with another exclusive DJ Khaled x Beats collaboration. Or, as DJ Khaled himself would shout it from the back: Another one!


    The new Yeezy 500 Salt is coming up!

    adidas + Kanye West confirm the release of the adidas YEEZY 500 SALT will release on November 30th 2018. Sneakerheads should be aware that this drop will be available in-store and online.

     The product will officially be launched in-store on Friday November 30th 2018. However, to make sure the sale of the product in-store proceeds smoothly, Foot Locker has organized a pre-registration between Monday 26th and Tuesday 27th November at the selected stores below.

    • Foot Locker France (5327) 66 Av Des Champs-Elysées, Paris, France
    • Foot Locker Espagne (7226) C / Preciados 6, Madrid, Espagne
    • Foot Locker Italie (6230) Corso Vittorio Emanuele Ii 24/28, Milan, Italie
    • Foot Locker Allemagne (3315), Alexanderplatz 2, 10178 Berlin, Allemagne
    • Foot Locker R-Uni (4338) 544 - 550 Oxford Steet / Marble Arch Londres, W1c 2sa, Grande Bretagne


    Click on the image for the full details.

    Introducing Tyler, the Creator x Converse: Artist Series

    Tyler, the Creator, is continuing his work with Converse, but this time he isn’t creating more pairs for his Golf Le Fleur line. The Flower Boy rapper has curated an exclusive Converse x Artist Series.

    The collection consists of two unique takes on the Converse Chuck Taylor All Star 70 High and a One Star custom. Tyler, who’s known for his outspoken style, selected emerging artists Wyatt Navarro and Øyvind Lauvdahl to design the shoes. The sneakers feature hand-drawn art that is unique to the individual artists’ style.

    Wyatt’s doodles and street-inclined designs can be seen on the Chuck 70 silhouette. They are colourful and dreamy, meant to mimic LA’s street art culture. Meanwhile, we find darker undertones in Øyvind’s work on the One star, which evoke the melancholic ambiance of Norway in winter. The two creators also teamed up on a Chuck 70, showcasing a split design to juxtapose their contrasting styles.

    This creative collaboration will be available exclusively at Foot locker online and in selected stores. Are you going to cop them?

    adidas carries the 90’s flame with TRESC RUN

    Remember the 90’s, when street fashion came to life? When colour equalled expression and everything wasn’t so darn serious. Fashion made a statement and style was about standing out, not fitting in. 

    The new adidas TRESC RUN carries that flame. Fuelled by the adidas archive, the new silhouette re-ignites the vibrant 90’s statement culture. Combining legacy adidas running styling with bold graphic flame detailing, it’s a sneaker that embodies the mind-set of the era, but is unmistakably new and now.

    The TRESC RUN is stepping out in two essential colourways and drops exclusively at Foot Locker in store and online. Carry the flame!

    Black Friday

    Friday is always our favourite day of the week. But when it’s Black Friday, the excitement is sky-high!

    Don’t miss out on this chance to shop hot products and take advantage of cool deals. Here at Foot Locker, we have a lot of goodies in store for you! So, refresh your winter wardrobe with your favourite brands and treat yourself or one of your loved ones.

    Browse our collection online, or visit us in store. The Black Friday fever has started!

    It’s here: the Yeezy Boost 350 V2 Sesame

    Kanye West and adidas announce the launch of the YEEZY BOOST 350 V2 SESAME, releasing in-store and online at Foot Locker on Friday Nov 23rd, from 8AM CET - in adult sizes only.

    The product will be sold in-store and online on a first come first served basis. From 8AM CET on Friday Nov 23rd 2018 until the close of trade that day customers will be able to visit the Foot Locker stores listed here to purchase the shoes.

    Purchase of the product is strictly limited to two pairs per customer.

    Good luck getting your hands on a pair of these iconic sneakers!

    Foot Locker Week of Greatness 2018

     If there’s one thing you need to know about Foot Locker it’s that, at this time of year, when November rolls around, we always bring the heat back with the “Week of Greatness”, warming you up through the winter months ahead.

    As the spending season is upon us, we kick-off the holiday cheer with fresh collections, brand new styles and some exclusive drops from major brands. Foot Locker is putting its best foot forward with buzzworthy kicks like the Air Jordan 1 Retro High OG. Make sure you don’t miss this weeklong event by keeping an eye on our website for the best drops.

    Foot Locker proudly presents own brand

    Foot Locker’s brand DNA is breaking through with the launch of its own apparel line. Infused with a nostalgic Americana aesthetic it draws on the brand’s legacy since 1974, and the continued connection with youth and sneaker culture. The line will be a mix of classics and contemporary pieces, gender neutral palettes, with elevated details.

    Just in time for sweatpants season – the line includes basics like joggers, tees and sweats. Luckily, with the burgeoning 90’s sportswear trend, it’s perfectly acceptable to wear joggers and track pants for almost any occasion and we want to wear these Foot Locker ones every day. Arriving in autumnal shades, the apparel is made from super-soft fabrics so you’ll be comfy all winter long. What’s not to love?

    Choose your favourites from the Foot Locker collection and step out in style! You can shop the collection now online and in store.

    Interview with designer Erwan Chansou

    Twenty years ago, the Nike Tuned debuted exclusively at Foot Locker. Our inhouse Graphic Designer – and big sneaker enthusiast - Erwan Chansou has created three pins to celebrate this special anniversary. We chatted with Erwan about his career at Foot Locker, the Nike Tuned and the pins of course! 

    PUMA focuses on nostalgia with Toys collaboration

    You must have been living under a rock if you missed the evolution of PUMA’s Running System (RS) sneakers. Today, the RS has reinvented itself as the RS-X. X means extreme. Exaggerated. Remixed. With its bulky design, mixed materials and bold colour palette, the RS-X celebrates extreme reinvention.

    The leaping cat brand has been dropping a steady flow of fresh colourways and collabs. These collaborations include some unexpected partners that are focused on the ultimate in childhood nostalgia – toys. The sneakers take you back to the era of iconic toys that generations grew up with.

    Normani, best known as one of the four members of Fifth-Harmony, and singer/songwriter Jacob Banks showcase the retro-inspired sneakers to embrace the future and honour the past. Getting all nostalgic? No worries, we’ve got you covered! You can shop the PUMA RS-X Toys now online and in store at Foot Locker.

    Master the art of layering

    For most of us, fall has arrived in full force, which means one thing: it’s time to break out your favourite autumn layers. Between lightweight jackets and huge coats, there are plenty of other versatile options that will keep you cosy throughout the season.

    Keep your wardrobe options on point for every weather occasion. As the temperature drops, we all have the urge to throw on a big sweater and call it a day. But actually, this time of the year is perfect to master the art of layering. Plus, should a bit of overheating occur, you can always switch things up to keep it cool. 

    To give you a helping hand, we’ve collected the best autumn styles for you. What are you waiting for? Let’s layer things up!

    It’s here: the Yeezy Boost 350 V2 White/Core Black/Red

    Kanye West and adidas announce the launch of the YEEZY BOOST 350 V2 WHITE/ CORE BLACK/ RED, releasing in-store and online at Foot Locker on Friday Nov 9th, from 8AM CET - in adult sizes only.

    Differently from last time, the product will be sold in-store on a first come first served basis. From 8AM CET on Friday Nov 9th 2018 until the close of trade that day customers will be able to visit the Foot Locker stores listed here to purchase the shoes.

    Purchase of the product is strictly limited to one pair per customer.

    Please note that additional security and a wristband assignment system will be in place for the following three stores:


    • Paris, 4-6 Rue Pierre Lescot, France
    • Paris, 66 avenue des Champs Elysees, France
    • Naples, Via Toledo 152 – 153, Italy

    Good luck getting your hands on a pair of these iconic sneakers!

    Nike Tuned brings back OG colourways

    Hold up! This just in: Nike is bringing back three magnificent colourways from the Nike Tuned dynasty to celebrate the sneaker’s 20th anniversary. The shoe is instantly recognizable due its striking colourways and flashy details, an instant classic since it debuted with a bang in 1998, when it took over the streets and established itself as an icon. Let’s bring back those 90’s summer vibes with bold colours that are inspired by the Florida sunset.

    For the fans who were desperately waiting for an OG comeback, we have good news: The wait is over! Just in time for the holiday season, you can now cop the Hyperblue online and in store. Make your feet pop!

    Release Date: November 8 (“Hyperblue”), November 24 (“Sunset”), December 15 (“Purple”). Available online and in store.

    Foot Locker x Champion - Customize Your Tote!

    Calling all creatives! We are joining forces with Champion to host a 1-day-only workshop in four capital cities across Europe. Head down to the store to customize your own Champion Totes. The first 50 are free!

    But that's not all. At the same time, you'll be able to meet four exciting music collectives from each city. Because sneakers and creativity go best with some music.

    LONDON
    October 22nd, 2018
    50 Marble Arch, W1C, 2SA

    PARIS
    October 23rd, 2018
    66 Av. des Champs-Élysées, 75008 Paris

    BERLIN
    October 25th, 2018
    Alexanderplatz, 10178

    ROME
    October 27th, 2018
    Via Del Corso, 00186

    Foot Locker Presents: 21 Questions with The Jillionaire

    The Amsterdam Dance Event (ADE, 17-21 October 2018) is the leading electronic music platform and the biggest club festival in the world. Foot Locker is not going to miss the event and will be present with an exciting event with influential Trinidadian DJ and producer The Jillionaire, held at one of Amsterdam’s most popular concert halls, the Melkweg.

    Member of international electronic music juggernaut Major Lazer, The Jillionarie is part of a vibrant network of artists that are changing the sound of electronic music with their unique global approach and deep roots in Caribbean music.

    In this unique talk hosted by Foot Locker, The Jillionaire will discuss his passion for music and sneaker culture. There will be a selection of sneakers on stage, all with question cards inside. Jillionaire will pick his favorite sneakers, explain his choice, and answer the question inside, related to his amazing musical career, international sneaker culture, and his unique global approach to music.

    Date: Friday 19 October 2018
    Time:
    14:00 - 14:45
    Location:
    Melkweg

    Game your way. Win an xbox prize every minute.

    Your sneakers are your style, how you game is your swagger.

    Gaming and Street Style go hand in hand, so Xbox and Foot Locker Europe are coming together to celebrate by offering an Xbox prize every minute as part of a four-week campaign kicking off on the 15th of October.

    From Xbox One S consoles, to Xbox Design Lab controllers, it’s your chance to win amazing Xbox prizes to game your way.

    Kicking off with eye-catching in-store takeovers of flagship stores in London, Paris and Berlin, customers in select stores across Europe will have the chance to get their hands on these awesome gaming prizes when they spend £50/€50 or more in store.

    Check the list of participating stores

    New layers

    As the temperature goes down, don’t forget to turn on the style. Staying warm and looking cool is definitely possible! Warm and stylish layers are your go-to solution for that.

    Even more important are some sturdy shoes that will keep your feet dry and warm. Like the iconic and ever-fashionable Timberland boots!

    Choose your favourite style from our collection, and start building your autumn outfits!

    Back to the 90's

    Nostalgia is the keyword. The 90's are back and they are cooler than ever.

    Remember the baggy jeans and the colour-block t-shirts? Who would have thought that they would be all the rage again?

    We LOVE this trend and frankly we don't want it to ever disappear again. Especially because the '90s were one of the hottest periods for sneaker culture, with cool kicks dropping left and right. And don't even get us started on those tracksuits.



    So here we go, our selection of '90s inspired apparel is ready for you to browse and shop. It's full of all the hottest retro brands, like Fila, Ellesse, Umbro, Diadora, Sergio Tacchini, Champion, Reebok, Kappa...you name it, we have it. You just need to add the baggy jeans.



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    Experience the London Fashion Week Festival with Foot Locker!

    The London Fashion Week is one of the hottest fashion events of the year. New names and iconic fashion houses bring out their best creative energy in a whirlwind of colours and fabrics.

    Of course we could not miss the chance to join and introduce our unique fashion approach. Foot Locker Europe is going to be present with a VIP launch session and a pop-up shop at the London Fashion Week Festival.

    Our ambassador for the week will be Christina Nadin, a stunning half-Filipino half-Irish model and Londoner. She will be our guide through the many exciting fashion events of the weekend.

    But it does not end here. You too can join! We are giving away 14 pairs of tickets for the London Fashion Week Festival, which is going to be held between the 20th and the 23rd of September 2018 at the official BFC London Fashion Week Show Space, The Store X. The LFWF gives the public exclusive access to the world of the Fashion Week, with catwalks shows, designer shopping and industry talk. Intrigued? If you live in London and are older than 18, you can take part in our raffle to win tickets for the event.

    Read more here!

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    Dad shoes alert!

    By now, the dad shoe has become a staple in every fashion closet. The inspiration comes from the bulky shoes of the ‘90s, with their thick and futuristic-looking soles. You guessed right, these are the chunky shoes that your father used to wear to the tennis club. Ironically, major brands such as Balenciaga, Prada, Louis Vuitton and Dior gave new life to the dad shoe, putting the ugly sneakers on the map sometime around last year.

    The sneakers were embraced by celebrities like Kendall Jenner and Bella Hadid – and the trend was born. The most interesting thing about the whole trend, is the way it seems to have influenced both street culture and high fashion houses, to culminate into one, single, huge trend.

    Lest you don’t want to be cut out of the biggest sneaker trend of the year, you definitely should get yourself a pair of dad shoes asap. You’re in luck: we’ve got a hot selection waiting for you!

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    Unapologetic. Loud. It’s the adidas Original Falcon.

    adidas introduces its new Falcon shoe through a surreal and exclusive 90’s inspired videogame. Both exclusive to Foot Locker.

    Falcon lets you be who you are. BOLD. Like the over-the-top design of the campaign and the face behind it: that of pop-icon Kylie Jenner. Designed for girls only, the falcon is as empowering as it’s trendy.

    Shop the adidas Original Falcon now or play the videogame for a full ‘90s experience.

    Shop the shoes

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    Retro Style

    Retro is the future. Vintage looks are all the rage nowadays, and we expect them to be a major trend for a long time to come.

    If you too have been hit by retro fever, why not take a look at the new Puma collection? It has all the elements of a stylish blast from the past: zippered tracksuits, bold colour-blocking, and vintage logos.

    Mix and match the pieces to create a new retro outfit for every day of the week: your vintage wardrobe - sorted.
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    Go all-out in all-over prints!

    When it comes to fashion, there is only one rule: go bold or go home.
    And for a strong style statement, there is nothing better than an eye-catchin all-over print.

    The new Nike "Just Do It" collection is the perfect example, with its hypnotizing "just do it" motief playing the lead in a minimalistic black and white print.

    To start, pick your favourite silhouette between the Air Max 1, Tuned 1, Air Force 1 - all revamped with an all-over "just do it" look. For a full look, pair them with the Nike "Just Do It" crop top in the same print. Break the look with some simple, high-waisted black leggings. And you are ready to go!

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    The P.O.D. System 2018

    This summer, adidas introduces something completely new. Meet the Point of Deflection System – bringing together three great adidas innovations in a single original shoes: the P.O.D. System.

    Fusing the Point of Deflection Bridge for full natural torsion, the High Rebound EVA forefoot for a soft and responsive cushioning, and the Boost Heel for comfort and sprint, this shoe is not to be missed.

    Can’t wait to buy your new P.O.D. System shoes? Pre-order them online at the link above!

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    Back to School

    With the days getting shorter and darker, it’s time to bring some cooler shades into your wardrobe.

    To help you get into the mood, we have prepared a “dusk-to-dawn” collection which captures the shades of the night. Prepare yourself to be seduced by the intensity of darkness.

    Discover the “dusk-to-dawn” collection now by visiting our Back to School campaign for men, women, and kids.
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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    New store: London Marble Arch

    This Friday, July 19th, marks the grand bopening of our Marble Arch on Oxford Street, London.

    Our new store will be the home of the hottest products, events and experiences in London. We are celebrating with a legendary opening event and the illustrations of @tomiistudio.

    Can't attend the party? Stay locked to our channels for the opening celebration! #approved #FLLondon
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    PAQ x Foot Locker

    What's in your summer rotation? We partnered with the PAQ team to create their ultimate sneaker rotation for summer.

    PAQ is a show presented by four friends from London exploring the world of streetwear and men's fashion, from thrifting secondhand clothes to exploring hypebeast trends. A global show rooted in London lifestyle, that shines a light on street fashion, style and the culture that surrounds it. The PAQ team were challenged to each create a look book featuring the best sneaker rotation for the summer, in partnership with Foot Locker. The result was 4 diverse films, that were judged by a panel of European sneaker experts invited by Foot Locker.

    Watch the film to see how they got on, and head over to the PAQ YouTube channel to watch the full episode.

    If you rated the team's rotations you can find all the products featured here at footlocker.eu

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    Make a fresh splash

    Summer heat? No problem. Get your swimsuit at the ready and jump into an ocean of fun!

    The latest trends? Bold, bright colours and unusual cuts, inspired by the spirit of the 80s.
    Say goodbye to the classic triangle bikini and surfer trunks: a new, bolder, beach fashion is coming at you this summer.

    Needless to say, Foot Locker has everything you need to look stylish in and out of the water: just check our swimwear selection and pick your new outfit!

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    Quai 54

    Brace yourselves: Q54 is back! The annual Parisian streetball world championship might be one of our favourite occasions in the whole year, with its so many cool events and shoes.

    This weekend, on the 7th and 8th of July, Quai 54 will take place in Paris. The Parisian streetball world championship is always an exciting whirlwind of games, live shows and performances. And, of course, hot releases.

    Foot Locker will of course be present, documenting every thrilling moment of the two day event on Social Media. Visit our Instagram account @FootLockerEU for more.

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    Summer vibes

    Summer is here, and it’s sweeter than ever: long, hot days, full of excitement! An explosion of colour and endless good times that will make you want to dress to match.

    Whether you are headed to a garden BBQ, the pool, or the skate park, make a statement with contrasting colours that celebrate summer.

    Pink and red for her, silver and red for him: vibrant combinations that mean you won’t go unnoticed. And since we know that summer’s a bit lazy, too, we’ve gone ahead and done the hard work for you, putting together a selection of products in these bright shades. All you have to do is choose, shop, and wear. And have a blast, of course.

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    International Yoga Day

    June 21st is International Yoga Day. How will you be celebrating?! We suggest hitting the mat to sweat out some stress and breath in good vibes. If the sun is shining, roll up and hop outside! Yoga in the park lets you combine sports + relax + tan. A nice deal!

    You can also check out the events in your city as many yoga studios will be organizing celebrations and open classes. Even if you are new to yoga, don't miss this chance to get aquainted with this wonderful discipline! All you need is a mat and some comfortable clothes.

    At Foot Locker, you will find everything you need to look stylish on the mat. Have a look at our collection and select your perfect yoga outfit!

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    Foot Locker parners with esports organization Splyce's League of Legends team

    On June 2018 Foot Locker in Europe is partnering with one of the most prominent esports teams out there: Splyce LOL squad.

    Splyce is home to some of the top esports talent from around the world. In 2016 they established themselves as the undisputed European leaders at the EU LCS Spring Split.

    In a little under 2 years, Splyce have already the "ones to watch" status across esports arenas. And they are just getting started…We are looking forward to supporting the League of Legends team ahead of the LCS Summer Split in 2018.

    Follow the team @ Instagram, Twitter & Twitch
    @Splyce

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    2018 FIFA World Cup

    The World Cup has started! We can expect exciting weeks of sports, competition and excitement.

    Are you going to be part of the party? Then prep yourself for some serious cheering by wearing the colours of your favourite national team.

    We have more than one option for you: you can choose between the KAPPA collection and the exciting Umbro x Sneaker Freak one. Both collections offer a wide range of colourways inspired by the iconic national colours of the participating football teams.

    Can't choose? Or in need of a more fashion-conscious option? Nike comes to the rescue with the new “Flag” pack, featuring a bold multi-flag print on a white-base upper. The Nike Air Max Plus "International Flag" is already available online.

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    Interview with Jito Kok

    We recently had the chance to invite Dutch basketball player Jito Kok to our Head Office to shoot some hoops and have a little chat. Jito (24) currently plays for CBC Valladolid and the Dutch National team, but is dreaming of the NBA. We got him to talk about all things basketball – and sneakers, of course!
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    Summer’s getting hot

    Summer is here! Life moves outdoors: it’s time to take out your swimsuit and the BBQ.

    If when you take them out of the closet, you are not overwhelmed by last years’ summer clothes, know that you are not alone. Months of grey clouds and the ever-evolving trends can easily make them look outdated.

    Thankfully, Foot Locker has everything you need to create the coolest summer outfit! From slides to flip flops, to lightweight versions of your favourite sneakers, your summer shoe game will always be on point.

    And let’s not forget apparel! We got all the hot brands that will set your summer on fire. Tank tops, shorts, tees – you name it. Are you ready?
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